{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Been Driven by Shortage

While many deluxe brand names drive exposure through social networks advertising and marketing, celebrity collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't altered a lot in years; it does not have TikTok, and doesn't g

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